Wednesday, July 2, 2008

Nepal's Sales Mission to the US completed successfully

Nepal's Sales Mission to the US completed successfully
June 29, 2008

As Nepal has recently ushered into one of the most important political changes in its recent history, Nepal Tourism Board (NTB) the national tourism organization of the country organized a Sales Mission in the key cities of the United States of America from June 20 to 27, 2008.
After the successful completion of the Constitutional Assembly elections and declaration of Nepal as a Republic, the Nepalese delegation met and interacted with the US media, travel agencies and tour operators in the key outbound cities of Los Angeles (June 20), San Francisco (June 23), Denver (June 24), Washington DC (June 26) and New York city (June 27) during the Sales Mission programs.
The Nepalese delegation comprising of five private sector tourism companies was led by the Chief Executive Officer of NTB Mr. Prachanda Man Shrestha and supported by the Nepal Embassy in Washington DC and the Permanent Mission of Nepal to the United Nations in New York.
CEO of NTB Mr. Prachanda Man Shrestha informed the US media and trade that with Nepal being declared the youngest republic, the Nepalese travel trade industry was ready to take up the challenge to institutionalize the new system. Saying that tourism in Nepal was not a choice but a compulsion, Mr. Shrestha explained the vital role that the tourism industry played in the socio-economic sector of the country.
Explaining the segmentation of the "Naturally Nepal – Once is not Enough" brand under Weekend Breaks, Experience of a Lifetime and Amazing Adventures, Mr. Shrestha elaborated the unmatchable tourism products, attractions and the services that Nepal has to offer to the visitors from the US. As arrivals from the US had already shown upward trend, he was confident that the Sales Mission would help in disseminating the positive information on Nepal and further boosting tourist arrivals in the days ahead.
Speaking at the programs in Washington DC and New York respectively, Excellencies Dr. Suresh Raj Chalise, Ambassador of Nepal to US and Mr. Madhu Raman Acharya Ambassador of the Permanent Mission of Nepal to the United Nations stressed that since safely and security were no longer any issues, the Nepali tourism industry was all geared up to welcome the visitors from the US. They emphasized on the key role of tourism in the new Republic and the importance that the Government had given to the tourism industry. They assured all present that the Embassy and the Permanent Mission would extend all possible cooperation to the outbound operators and media in the US as well as cooperate fully with NTB in destination promotion.
NTB under its brand "Naturally Nepal – Once is not Enough" has been focusing in the US market with various once in a life time adventure packages. The drive of the new tourism brand is reinventing Nepal's natural and cultural diversity while stressing on sustainability and environmental tourism efforts. The Nepal brand focuses on sharing the warm Nepalese hospitality, friendly culture and rich history.
This year till May 2008, the total tourist arrival has shown an increase of 8% as compared to the same period in 2007. The increase in the US arrival is a robust 25% compared to the same period in 2007.
The five private sector companies taking part in the Sales Mission were: Cho-Oyu Trekking, Royal Mt. Trekking, Shangrila Tours, Sherpa Brother Treks & Expeditions and Yeti Travels

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