Monday, July 21, 2008

Nepal's tourism promotion programme in Germany

Nepal's tourism promotion programme in Germany
As part of the ongoing annual activities of the Embassy of Nepal in Germany in connection to commemorate the Golden Jubilee Anniversary of the establishment of formal diplomatic relations between Nepal and Germany, the Embassy in cooperation with the Honorary Consulate of Nepal in Frankfurt, organised an interactive luncheon programme on the theme of Nepal's tourism potentials in the light of political and security transformation in Nepal at the Frankfurt Press Club in Frankfurt on 9th of July 2008. About forty travel/tour operators, travel writers, Airlines representatives and journalists were present during the occasion. Ambassador of Nepal to Germany Dr. Madan Kumar Bhattarai welcomed the participants and dwelt on extremely cordial and excellent relations so happily existing between Nepal and Germany.
The Ambassador emphasized that tourism was one of the most promising areas for further strengthening bilateral co-operation between Nepal and Germany. German trekkers, mountaineers and other kinds of tourists visit Nepal and have been instrumental in promoting the country through repeated visits and propagation of Nepal as a safe, durable and unique destination, Ambassador Bhattarai added. He further said that the Nepal Tourism Board had launched a new brand, 'Naturally Nepal: Once is not Enough' to invite both new and old travellers to Nepal. He invited the journalists and travel writers to personally visit Nepal and make their own judgment on the peaceful and exclusive natural paradise as Nepal is justly known throughout the world.
The Ambassador informed the participants that the Nepal Tourism Board has launched 'Send Home a Friend' programme taking into account the presence of a significant number of Nepalese people in various parts of the world to further enhance the growth of international tourism of Nepal.
Speaking on the occasion, Honorary Consul of Nepal for Frankfurt and President of German-Asian Business Circle Mr. Bodo Krueger spoke on the tourism potentials of Nepal and requested German travel and tour operators to cooperate for the promotion of tourism between Nepal and Germany.
On the occasion, power point presentation highlighting the tourism potentials of Nepal as prepared by the Nepal Tourism Board (NTB) was shown. The Honorary Consulate also showed a film on Nepal that was prepared by a team of German journalists that was in Nepal in November 2007 to highlight the tourism potentials of Nepal as a unique and safe destination. The film covered the places of scenic, historical, archaeological and cultural interest of Kathmandu Valley, Pokhara, Tansen and Lumbini.
The Ambassador and the Honorary Consul answered various queries from the participants regarding the security and political situation in Nepal, necessity of diversification of Nepalese tourism products, need to focus more on cultural richness of Nepal rather than merely depending on nature-related promotion, direct air connectivity.

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